John Lewis adverts

The soundtrack to Christmas

By Simon Barber on November 28, 2015 — 1 min read

I was recently asked by Real Eyes for some thoughts about the ongoing appeal of the John Lewis Christmas adverts, particularly their use of music. Why has this strikingly similar series of soundtracks proved so consistently successful in testing with audiences?

You can read what I had to say on their website.

Posted in: Academia

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